This product is a modern take on a vintage classic. It is a water-based alternative to the classic Grease Pomade, offering a strong hold and wet look with easy application and rinse out. It is also cruelty free and has a sweet yet masculine Manitoba Fragrance, with notes of caramel, burnt wood and coffee beans. To use, simply scoop a small amount out the tub and rub into your hands, then apply the product evenly throughout the hair and style as desired.