This shampoo for natural curls gently cleanses without drying out the hair and helps to enhance the natural look. Ocean Silk Technology and Wheat protein nourish the curl cuticle to build strength and shine, while moisturizing and conditioning brittle hair to reduce breakage. It is vegan and cruelty free, and free from parabens. To use, massage gently into wet hair, rinse thoroughly, and follow with SACHAJUAN Curl Conditioner.