This shampoo with Ocean Silk and Thickening Technology nourishes the hair, providing a foundation for amazing styling. It also contains heat and UV protectants to shield hair from heat and sun damage, and is vegan and cruelty free, as well as free from parabens. To use, massage a small amount into wet hair, rinse thoroughly, and follow with SACHAJUAN Thickening Conditioner. This product has won multiple awards, including the Swedish Cosmetic and Beauty Award 2017, Costume Readers Award 2017, Danish Beauty Award 2017, and GQ Grooming Award 2017.